For Immediate Release

Press Contacts: Larry Meehan lmeehan@bostonusa.com direct line for media: 617-867-8231; Stacy Shreffler, Media Relations & Tourism Sales Manager, direct line: 617-867-8203 / email: sshreffler@BostonUSA.com; Nicole Russo/Joanna Roffo, Regan Communications, phone: 617.488.2870/2852  

                                                                       

                               

Indulge in Luxury at Its Best:

Hotel Indigo in Newton is the Ultimate Suburban Oasis

Hip hotel offers new branded-boutique experience

 

(NEWTON, MA) March 2008 — The hottest address in Newton is now open! Indulge in the ultimate suburban oasis just outside of Boston at the new Hotel Indigo. Inside Hotel Indigo, guests will be immersed with luxurious details and feel a sense of relaxation with seasonal aromatherapy that permeates in the air. The hotel, which just opened last month, is the boutique arm of the Intercontinental Hotels Group (IHG) brand and has some of the most modern and luxurious amenities normally not found in suburban hotels.

 

Hotel Indigo is a vibrant destination where interior design changes to reflect the season, providing even the most frequent guest with a unique experience during each visit.  In the winter months, guests experience peppermint patties and winter décor along with peppermint-scented aromatherapy.  As spring approaches, the décor turns to a bright, seasonal palate with citrus scents filling the air, brightly colored art and an assortment of citrus-flavored candy for guests to nibble on.

 

The hotel features a distinctive design that combines math, art and nature in perfect symmetry.  Based on timeless beauty found in nature and realized through the Golden Mean (also known as Fibonacci Sequence or Phi), the design and décor of Hotel Indigo features inspiring works of art and nature that come together to create a European version of “Feng Shui”.

 

Hotel Indigo features 191 guest rooms appointed with every comfort imaginable including a 32” flat-screen, high-definition television, iPod Docking stations on the clock radios, and plush, down bedding. Guest services also include complimentary wireless high-speed internet, guest laundry, same-day dry cleaning and onsite sales and meeting professionals.

 

Guests also have the option of working out at a state-of-the-art lifestyle fitness center that features cardio equipment with private televisions, weights, Yoga/Pilates mats, treadmills, and more.

 

This spring, guests will enjoy the ultimate pool experience where they can stroll onto the best pool deck in New England. This seasonal swimming pool features private heated cabanas with flat screen plasma televisions, outdoor fire pits, a hot tub, an outdoor bar and lively entertainment.

 

The soon-to-be-opened restaurant at the hotel is a modern steakhouse with a “rock and roll vibe” that will be serving cuisine served by an award-winning chef out of Las Vegas.  These perks are not normally found in the cookie-cutter suburban hotels, but the owners found that there is a niche market of savvy business travelers that appreciate the innovative and unique amenities found at boutique hotels.

 

The hotel is also environmentally friendly with initiatives such as a cogeneration power system that recaptures used energy, as well as a voluntary conservation program that encourages guests to re-use linens and towels.  The hotel is committed to using recyclable glass and reducing plastic use wherever possible and takeout meals will be packaged in biodegradable containers made of sugar cane.

 

Hotel Indigo is located off of Route 128 at Exit 22 (Grove Street) in Newton, MA and is directly adjacent to the Riverside MBTA Green Line station.  It will serve as a convenient option for business travelers needing access to the Massachusetts Turnpike, as well as the Route 128/I-95 belt that is part of America’s Technology Highway. The hotel is also well situated for weekend travelers to the Boston area, be they parents visiting children at one of the local colleges or Red Sox fans looking to stay within a few miles of Fenway Park.  Less than ten miles from Downtown Boston, the property is also easily accessible to Boston’s Logan Airport.

 

For reservations and more information on Hotel Indigo in Newton, MA please visit www.newtonboutiquehotel.com or call 617-969-5300.

 

About the Hotel Indigo Brand

The Hotel Indigo brand is quickly expanding throughout North America, with 10 locations open and more than 60 under development, either in the pipeline or in final negotiations. The first Hotel Indigo opened in Atlanta in October 2004, followed by Hotel Indigo Chicago Gold Coast; Chicago Schaumburg North; Houston at the Galleria; Hotel Indigo Dallas; Ottawa Downtown City Centre, Canada; Hotel Indigo Scottsdale, Ariz.; Hotel Indigo Sarasota, Fla.; Hotel Indigo Buffalo-Amherst, N.Y.; and Nashville, Tenn.  Future sites of Hotel Indigo hotels include Baltimore, Md., San Antonio, Texas; Las Vegas, Nev.; New York, N.Y.; St. Louis, Mo.; and Nashville and Knoxville, Tenn.   For more information on Hotel Indigo, or to make reservations, please visit www.hotelindigo.com.

 

Hotel Indigo participates in Priority Club Rewards. With more than 37 million members, Priority Club® Rewards is the first, largest and fastest-growing guest loyalty program in the hotel industry.

 

Enrollment in Priority Club Rewards is free. Guests can enroll by logging on at priorityclub.com, by calling 1-888-211-9874 or by inquiring at the front desk of any of IHG’s more than 3,700 hotels worldwide.

 

 

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