The American Repertory Theater (A.R.T) welcomes Seth Goldman, co-founder and TeaEO of Honest Tea and Harvard College alum, to discuss his new business book in comic format, Mission in a Bottle - The Honest Guide to Doing Business Differently - and Succeeding, published by Crown Business division of Random House. Co-authored with Barry Nalebuff, Honest Tea co-founder and Yale School of Management professor, the book explains how they built their business from five thermoses to morethat 100 million bottles a year. Since its publication in September 2013, it has been named a New York Times and Wall Street Journal Best Seller.
Moderated by MIT's Bill Aulet, author of Disciplined Entrepreneurship: 24 Steps to a Successful Startup, the event will take place at the Loeb Drama Center, 64 Brattle Street, Cambridge, on Monday, October 28 at 5:00pm. Goldman will examine the business lessons and personal insights shared in the book,including social-entrepreneurship and the challenges of growing a mission-driven enterprise in a profit-driven world. A book signing reception in the West Lobby of the theater will follow.
The event is free and open to the public. Tickets can be reserved by calling 617.547.8300 (Tuesday through Sunday, noon - 5:00 p.m.) or online at www.americanrepertorytheater.org.
"I'm delighted to partner with the A.R.T. to discuss the questions raised by Mission in A Bottle. In the same way that the A.R.T. has a reputation for sharing stories through new perspectives, we hope our book will provoke readers to think differently about the role business can play in our society," said Goldman.