Macy's 7th Annual Believe Campaign

Macy's 7th Annual Believe Campaign began on November 7th and continues through December 24th. Based on the New York Sun's "Yes, Virginia, there is a Santa Claus" editorial, Macy's "Believe" campaign invites believers of all ages to drop off letters to Santa at any Macy's store. 

Letters should be deposited in special, designated Santa Mail letterboxes. For each letter received in-store or online, Macy's will donate $1 to Make-A-Wish, up to $1 million, to grant the wishes of children with life-threatening medical conditions.

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