Privacy Policy

Privacy Policy:
Greater Boston Convention & Visitors Bureau Website

This Website (the "Website," or the "Site") is provided to you by the Greater Boston Convention & Visitors Bureau ("GBCVB", "we" or "us"). To assist you in using our Website, and to explain the relationship arising from your use of our Site and the Services that we offer through it, we have created (i) this privacy policy (the "Privacy Policy"), and (ii) a set of Terms and Conditions of Use (the "Terms"). This Privacy Policy explains how we treat information you provide to us through our Site, and our Terms govern your use of the Site. Both our Terms and Privacy Policy apply to: (a) visitors to our Site, (b) anyone using the Services we offer through our Site; and (c) registered Site members (collectively, "you" and "your").

This Privacy Policy only applies to information that you have provided to GBCVB through the Website, and does not apply to information that GBCVB may obtain through other means, such as through traditional mailing lists. In addition, please note that we allow a range of vendors to offer, through our Site, goods and services, such as reservations and booking services, that relate to Boston (collectively, "Travel Service Providers"). Information you provide to our Travel Service Providers will be governed by their privacy policies and procedures.

1. Privacy Policy And Your Acceptance And Consent

Please read this Privacy Policy carefully as it constitutes the agreement between you and GBCVB regarding your provision, and our collection and use of, personal, financial and other information you may provide to us while accessing our Site or using Our Services.

By using our Website you consent to this Privacy Policy. In addition, for certain activities on the Site, we may further confirm your consent to this Privacy Policy by asking you to click an "I accept" button, referring to this Privacy Policy.

2. The Types Of Information You May Provide

Information you may provide while visiting our Site or using our Services falls into two broad categories: personal information and aggregate information. We use the term "Personal Information" to mean information that could reasonably be used to identify you, including your name, address, email address, birth date, financial information, telephone number or any combination of this information that could be used to identify you. "Aggregate Information" is information that does not personally identify you, and may include, for example, statistical information concerning the pages of our Site that users visit most frequently. Our Privacy Policy governs both categories of information as detailed below.

3. The Connection Between Information Requested From You And Site Services

Please keep in mind that you are able to obtain services on our Site from us, as well as from Travel Service Providers.

3.1. Our Services

We only ask for and compile Personal Information that is needed to provide you with the Services that you seek from us. Certain Services may require a greater amount of information, and a broader scope of use for this information. Other Services, however, generally require less information. If you are uncomfortable with providing the requested level of information, or with our use of this information for the purposes identified, you may simply decline to use those Services. You can still enjoy a wide range of features on our Website even if you choose not to provide us with Personal Information. Please read on to learn more about the relationship between our Services and your Personal Information.

3.2. Services from Travel Service Providers

In addition to the Services that we offer on our Site, Travel Service Providers also provide Travel Services through our Site. These Travel Service Providers generally collect Personal Information from you in order to provide you with the Travel Service that you request, which may include accessing various other resources using the information that you've provided. Each Travel Service Provider is responsible for the treatment of information that you provide to them. We encourage you to review their privacy policies and terms of use as they govern how they use your information.

4. Your Choices Concerning Personal Information; Our Collection and Use of Personal Information

You decide whether you wish to provide us with Personal Information. We have structured our Website so that you may visit us and obtain information related to Boston without revealing your identity, or providing any Personal Information. Please note, however, that certain Services offered by GBCVB may require that you provide us with Personal Information. Remember that in order to use many of the Travel Services offered by our Travel Service Providers, you need to provide them with Personal Information.

We collect Personal Information through the following means, and use this information for the following purposes, depending on the service you have selected:

4.1. Order Forms

We collect Personal Information in connection with orders that you may place on our Site using a credit card or through other means. For credit or debit card purchases, you will be asked to provide contact information (such as name, email address, and shipping address) and financial information (such as credit card number and expiration date). We use a reputable company to verify your credit or debit card information before billing your account. This information is used for billing purposes and to fill orders. If we have trouble processing an order, the information may be used to contact you. We will also share your shipping information with the delivery service you request (UPS, U.S. Postal Service, or other delivery companies you select).

4.2. Email Address and Other Communications

If you send us an email or letter with questions or comments, or if you provide your contact information when placing certain orders through our Site, GBCVB may use your email address and other Personal Information included in your correspondence to respond to you. In addition, we use your e-mail address to send newsletters, notifications, announcements concerning GBCVB, developments in travel and convention activities, and other information relating to our Site and our Services. In addition, we may use your email address to invite you to presentations, or other functions we believe may be of interest to you. You will have the ability to opt out of receiving these materials, as provided in Section 6.

4.3. Surveys

GBCVB may conduct online and other surveys that customers may complete on a voluntary basis. Information collected through the surveys will only be used for the purpose of marketing or planning unless you expressly agree otherwise.

4.4. Informational Notices and Bulletins

Periodically, we may choose to send news, bulletins, or other information to site visitors, and will use Personal Information to send such communications. If we choose to undertake these communications, you will have the ability to opt out of receiving these communications as provided in Section 6.

5. No Unrelated Third Party Is Given Access To Your Personal Information

We do not share with unrelated third parties any Personal Information that you provide to us. We will share your Personal Information with vendors that are involved in providing the Services we offer or that are involved in the operation and maintenance of our Site (collectively, the "Site Vendors"). Personal Information that we collect will be disclosed only to GBCVB employees on a "need to know" basis for purposes of fulfilling their responsibilities to GBCVB.

6. How To Obtain Access To Information You Have Provided To Us, And How To Remove Your Information From Our Database

To allow you appropriate control over your Personal Information, you can request access to review, change, update or delete Personal Information that you have previously submitted to us. We will take reasonable steps to verify your identify before granting access to your Personal Information.

You also have the option to delete your name and other Personal Information from our databases. Please understand, however, that it may be impossible to remove this information completely, due to system backups and records of deletions. In addition, if you request deletion of your Information, you will be unable to utilize any Services associated with that Information. GBCVB will fulfill deletion requests within a reasonable time.

Please note that you must contact the applicable Travel Service Provider if you wish to review, change, update or delete any Personal Information that you have provided to it. GBCVB does not have control over Personal Information that you have provided to the Travel Service Providers.

7. Information That Does Not Identify You: Aggregate Information

General information that describes our users' activities, but that does not identify any particular user, is Aggregate Information. For example, the fact that our users spend the majority of their time browsing information about local restaurants would constitute Aggregate Information, if that the information does not identify a particular user. This information provides GBCVB with potentially useful data concerning our users' preferences and the efficacy and interest of our Site and related Services. GBCVB uses Aggregate Information to analyze the effectiveness of our Site and to improve our Services. From time to time, we may undertake or commission statistical and other summary analyses of the general behavior and characteristics of users participating in our Services and the characteristics of visitors to our Site, and may share Aggregate Information with third parties. Rest assured, though, that Aggregate Information provided to third parties will not allow anyone to identify you, or determine anything personal about you. We collect Aggregate Information through the following means:

7.1. IP Addresses; Logs

We may automatically receive and record information in our server logs from your browser, including your IP address (the Internet address of your PC), your computer's name, the type and version of your web browser, referrer addresses, where the computer is routing from, and other generally-accepted log information. We may also record page views (hit counts) and other general statistical and tracking information, which will be aggregated with that of other users in order to understand how our Website is being used, and for security and monitoring purposes.

7.2. Cookies.

A cookie is a small amount of data, which often includes an anonymous unique identifier, which is sent to your browser from a website's computers and stored on your computer's hard drive. Cookies can be used to provide you with a tailored user experience and to make it easier for you to use a website upon a future visit. We may include cookies on our Website and use them to recognize you when you return to our Website. You may set your browser so that it does not accept cookies. Cookies must be enabled on your web browser, however, if you wish to access certain personalized features of our Services.

7.3. Tags.

We may use so-called "pixel tags," which are small graphic images (also know as "web beacons", "single-pixel GIFS", or "Web bugs"), to tell us what parts of our website have been visited, to measure the effectiveness of searches customers perform on our Site, and for other purposes. Pixel tags also enable us to send email messages in a format users can read, and they inform us whether emails have been opened, to help ensure that our messages are of interest to recipients. None of this data includes Personal Information, and you can "opt-out" of receiving these types of emails from us by following the directions provided in Section 6. If any Personal Information is collected using such tools, it will be subject to the terms of this Privacy Policy.

7.4. Click-Throughs.

We may send email messages which use a "click-through URL" linked to content on our Website. When you click one of these URLs, you pass through our web server before arriving at the destination web page. If we use this feature, we would track this click-through data to help determine our users' interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked simply do not click text or graphic links in the email, or notify us in accordance with Section 6.

8. Advertising

The Site may include the use of ad banner partners for the serving and/or targeting of ads, promotions, and other marketing messages. These ads may be provided, in some cases, by a third party ad service provider or advertiser ("Advertisers"). These Advertisers may use traditional banner ads or other advertising methods. An Advertiser may place or utilize its own cookie on your browser, and may use Aggregate Information about your visit to our Site, such as the number of times you have viewed the ad. If the Advertiser requests that you provide to it Personal Information, please be aware that this Advertiser's use and collection of this information will be governed by its own privacy policy, and not our Privacy Policy. We recommend that you review the Advertiser's privacy policy before providing Personal Information.

9. Any Information Linked With Your Personal Information Is Protected As "Personal Information"

To enable us to better understand the characteristics of our customers and/or to provide Services tailored to your needs, we may link (i) the Personal Information you have provided with (ii) Aggregate Information. If we combine or link any Aggregate Information or other information with your Personal Information, the resulting combination will be treated and protected as Personal Information under this Privacy Policy. Accordingly, no unrelated third parties will have access to this information.

10. How We Safeguard Information We Collect

We have put in place security systems designed to prevent unauthorized access to or disclosure of Personal Information you may provide to us, and we take reasonable steps to secure and safeguard this Information. Moreover, GBCVB employees are required to acknowledge that they understand and will abide by our policies with respect to the confidentiality of Personal Information.

Our security systems are therefore designed to deter and prevent hackers and others from accessing Personal Information you provide to us. We also use software programs to monitor network traffic to identify unauthorized attempts to upload or change information, or otherwise cause damage. Please understand, though, that this Section 9 (How We Safeguard Information We Collect) should not be viewed as giving business, legal, or other advice, or warranting as fail-proof, the security of information submitted to our Site. Due to the nature of Internet communications and evolving technologies, we cannot provide, and expressly disclaim, assurance that the information you provide us will remain free from loss, misuse, or alteration by third parties who, despite our efforts, obtain unauthorized access.

11. Exceptions

There are two exceptions to our Privacy Policy. First, we may release or use Personal Information in connection with (a) legal proceedings, or contemplated legal proceedings, that directly relate to such information, or (b) in response to a subpoena or court order specifically requesting such information. Second in cases involving threat of imminent harm to you or others, we may release such information to prevent or mitigate the threat. In any such case, we will seek to limit the scope of the disclosure and restrict such disclosures only to appropriate authorities, and will disclose only such Personal Information as is reasonably required to fulfill the purpose of the disclosure. In addition, unless instructed otherwise by a court or other authority with appropriate jurisdiction, we may undertake reasonable efforts (i) to notify you of such a disclosure or request for disclosure, and (ii) to provide you with this notice as far in advance of the disclosure as is reasonably practicable.

Persons who receive information in proper accordance with the procedures set out in this Section 10 (Exceptions) ("Proper Recipients") may be able to combine (i) information they properly obtain from us under this Section 10 (Exceptions) with (ii) other information they independently possess concerning you. As long as we comply with the procedures set out in this Section 10 (Exceptions) concerning the release of information, we will not be responsible for Proper Recipients' later use of this information.

12. Scope Of Privacy Policy

This Privacy Policy governs our information practices with respect to information that you directly or indirectly provide while using our Website. This Privacy Policy does not apply to GBCVB's information practices applicable to other relationships or other programs. Please note that this Privacy Policy does not apply to any information that you provide to our Travel Service Providers.

13. Definitions

13.1. Aggregate Information" is defined in section 3 of this Policy.

13.2. "Services" or "Our Services" means the visitor and informational services that GBCVB offers on the Site. For purposes of clarification, and not limitation, the terms "Services" and "Our Services" explicitly excludes the Travel Services provided to you by Travel Service Providers.

13.3. Personal Information" is defined in Section 3 of this Policy.

13.4. Site Vendors" is defined in Section 5 of this Policy.

13.5. Travel Services" means the online shopping, travel-related (including booking services), and other similar services offered through our Website by Travel Service Providers.

13.6. Travel Service Providers" means those third parties that provide you with Travel Services through our Site.

13.7. "We," "us," and "our" refer to the Greater Boston Convention & Visitors Bureau.

13.8. "You" and "your" refer to: (i) visitors to our Site, (ii) anyone using the Our Services or Travel Services offered through our Site; and (iii) registered Site members.

14. Additional General Provisions

14.1. Privacy Protection for Children

Our Website is not directed at children, and we will not accept or request Personal Information from individuals we know to be under 13. In accordance with the Children's Online Privacy Protection Act ("COPPA"), if we learn that a child under 13 has provided Personal Information, we will either (i) delete this information from our databases in accordance with our deletion procedures set out in Section 6 (How To Obtain Access To Information You Have Provided To Us, And How To Remove Your Information From Our Database), or (ii) obtain verifiable parental consent in accordance with COPPA.

14.2. Changes to Privacy Policy

We will post material changes to this Privacy Policy at least 10 days before they take effect. Any information we collect under the current Privacy Policy will remain subject to the terms of this Policy, until you accept the new Privacy Policy (as provided in Section 1), at which point the new Policy's provisions will govern Personal Information we hold on your behalf.

14.3. Disclaimer Notice

GBCVB makes no claims, promises or guarantees about the accuracy, currency, completeness, or adequacy of the content of this Website and expressly disclaims liability for errors and omissions in its content. No warranty of any kind, implied, express or statutory, including but not limited to the warranties of non-infringement of third party rights, title, merchantability, fitness for a particular purpose and freedom from computer virus, is given with respect to this Website or its links to other Internet resources. Although we have put in place security systems (as described in this Privacy Policy) that are designed to prevent unauthorized disclosure of your Personal Information, due to the nature of Internet technologies we cannot provide assurances as to the security of this information, and expressly disclaim any such obligation.

14.4. Site Privileges

You agree to refrain from activity that imposes an unreasonable burden on the Site, and we reserve the right, in our discretion, to limit the order quantity on any item and/or to refuse service to any customer who violates these provisions.

14.5. Choice of Law and Jurisdiction; Translations

This Site is controlled and operated by GBCVB from its location in Boston, Massachusetts. This Policy shall be construed in accordance with the laws of the Commonwealth of Massachusetts, without regard to any conflict of law provisions. Any dispute arising under this Privacy Policy shall be resolved exclusively by the state or federal courts sitting in the judicial district that includes Suffolk County, Massachusetts. This Privacy Policy may be translated into languages other than English (collectively, "Translations"). Any communications sent by GBCVB to you shall be sent in English. Dispute resolution procedures arising out of either this Privacy Policy or the Translations shall be conducted in English, and the English version of this Privacy Policy shall control over the Translations.

14.6. Links to Third-Party Sites

Our Site may contain links to other sites. Please be aware that GBCVB is not responsible for the privacy practices or content of other sites. We encourage our customers to be aware when they leave our Site and to read the privacy policies of each website that collects Personal Information. This Privacy Policy applies solely to information collected by our Site and does not, for example, apply to information collected by our Travel Service Providers.

15. Complete Agreement.

This Privacy Policy must be read in conjunction with our Terms of Use, and the provisions of our Terms of Use are incorporated herein. To the extent the Terms of Use conflict with the terms of this Privacy Policy, the terms of this Privacy Policy will control.

Effective Date: November 15, 2008

 

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