Contacts: Larry Meehan, Tel: 617-867-8231, Email:
; Stacy Shreffler, Tel: 617-867-8203, Email:
Boston Images for Media
FOR IMMEDIATE RELEASE: June 20, 2011
For Boston's Visitor Industry, A Huge Assist From the Bruins
2011 NHL Playoff & Stanley Cup Finals games in Boston generate approximately
$40 million in spending
Stanley Cup may be silver, but the championship performance by the Boston Bruins this
spring was pure gold, not just for the team and its fans, but also for Boston’s visitor
many ways, this was a “perfect storm” for the Bruins and the city. Start with
the fact that on the eve of the NHL playoffs, only the most optimistic fans
could envision the Bruins taking us on such a thrilling ride all the way to the
team’s first championship in 39 years. In hockey terms, it had
everything—memorable plays, overtimes, heroes and villains.
it also had something that those of us in the visitor industry would have
listed at the very top of our “Keys to the Playoffs”—duration!
was a championship odyssey that lasted 63 days and 25 games, from April 14th
to June 15th. For hotels, restaurants, sports bars and retailers in
Greater Boston, it was the gift that kept on giving. For two full months, fans,
journalists, and NHL staff and event sponsors streamed into the city, and it
wasn’t just the fans of the opposing teams who were booking rooms. More than
five thousand Bruins fans who attend home games live more than 50 miles outside
the city; many of them stayed overnight as well.
all four rounds of the playoffs had gone the full 7 games, and if the Bruins
had home ice in each series, the city would have hosted the maximum number of
16 games. We came pretty close, with 13. And many of those games were
back-to-back, with an off-day in between. That stretched out visitor stays, and
visitor spending. In the Tampa Bay series, for instance, the series opened in Boston on a Saturday, but
Game Two wasn’t until Tuesday, leaving plenty of time for visitors to tour,
dine, and shop.
home game in the first three rounds produced just over $2 million. With the
Bruins hosting ten home games before the finals, $20-$24 million was generated.
Once the finals began, the revenue flow increased significantly, with the huge
influx into the city of national and international media, NHL staff, family
members, marketing partners, and other groups. Nine different hotels in the
city had rooms blocked out for Cup-related visitors. At $5 million per game in
the final round, the three home games generated about $15 million citywide.
Adding up revenue from hotels, restaurants and sports bars, retail, and
transportation such as taxis and the “T” (Boston’s
subway), total new or additional revenue was approximately $40 million.
of this happened before the Bruins captured the Stanley Cup in Vancouver. When they did, they not only
placed Boston once again at the center of the hockey universe, they created yet
another bounce for the city’s economy through a parade attended by a
million-plus fans and a total blitz on stores to purchase Bruins memorabilia.
When Boston hosts major
events, it is a team effort fueled by the vision, hard work and advance
planning of Mayor Menino and many political, business, community and civic
leaders. Events such as the National Democratic Convention, the International
Biotechnology Convention, the Ryder Cup, national lacrosse championships and
men’s and women’s NCAA hockey and basketball tournament games enhance Boston’s
visibility and prestige around the country and the world.
the Bruins’ triumph, Boston’s
pro teams have, remarkably, won seven championships over the past decade.
The Bruins, Celtics, Red Sox and Patriots have attracted millions of visitors
and generated millions of dollars for our region in an unprecedented era of
sports supremacy. Boston is truly Title Town USA.
bottom line is that we owe a special thanks to the owners of our sports teams.
You have added significantly to our bottom line!
Moscaritolo is President and CEO of the Greater Boston Convention & Visitors