Press Releases

Boston Marathon Weekend 2011 will mean $132.2 million for Greater Boston economy

Thursday, 14 April 2011
GBCVB Contacts: Larry Meehan Tel: 617- 867-8231, e-mail: lmeehan@bostonusa.com;
Stacy Shreffler, Tel: 617-867-8203, e-mail: sshreffler@bostonusa.com. www.BostonUSA.com is Boston's Official Visitor Information website.
Boston Marathon-Boston Athletic Association Contact: Jack Fleming, Tel: (617) 236-1652 ext. 2627; email: fleming@baa.org 
For Immediate Release

Boston Marathon Weekend 2011 will mean $132.2 million for Greater Boston economy

BOSTON, April 13, 2011 - The 115th Boston Marathon on Monday, April 18, 2011 will bring $132.2 million in spending impact to the Greater Boston region, according to Greater Boston Convention & Visitor Bureau President and CEO, Patrick Moscaritolo.

This year there will be 26,923 official runners including 4,307 runners from outside the United States.
An estimated 500,000 spectators line the 26.2-mile course each Patriots' Day to view the Marathon in person.

"The spending impact of the 115th Boston Marathon is the equivalent to our region hosting the NCAA Final Four. It is a huge economic benefit for our visitor industry and it kick starts our Spring tourism season," said Greater Boston Convention & Visitor Bureau President and CEO, Patrick Moscaritolo.

"Boston Marathon weekend is the unofficial start of Spring in Boston," said Tom Grilk, Executive Director of the Boston Athletic Association, which has organized the race since its inception in 1887. "Every year, hometown heroes from every state and from countries worldwide come to Boston to test their fitness at the world's oldest and most prestigious annual marathon and in the process they patronize our shops, restaurants, hotels and stimulate our businesses like at no other time of the year. The B.A.A. is proud to provide the infrastructure and be responsible for this energy, enthusiasm and spending."

More than 1000 members of the media from 200 outlets across the world will cover the Boston Marathon, providing Boston with unparalleled international exposure. No sporting event in Boston draws a larger or more diverse media corps.

This year Marathon runners are from sixty-seven (67) countries including the United States.

The estimated $132.2 million in spending impact will be generated from the following categories:

 

  • Total spending by 26,923 runners and their guests, including spending at John Hancock Sports & Fitness Expo: $91.1 million
  • Total spending by spectators: $10.0 million
  • Total spending by the Boston Athletic Association: $6.0 million
  • Charity Fundraising events by marathon runners: $15.0 million
  • Total sponsors & media Marathon-related spending: $10.1 million

 


TOTAL $132.2 million

The 115th Boston Marathon is second only to the 100th anniversary race in economic impact and number of runners. In 1996 there were 38,708 runners and spending impact reached $172 million.

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