Statistics & Reports

 

Visitors Statistics


TOTAL VISITORS TO BOSTON AND REGION

    CY 2014  -  Total of 19,163,000 international (includes overseas, as well as Canadian visitors) and domestic visitors to the           Boston region (Boston MSA)

    CY 2013  -  Total of 19,000,000 international and domestic visitors to Boston MSA

2015 Mastercard Report

International Overnight Visitors increased 1.9% from 2014

Source: Mastercard Global Destination Cities Index

 

Overseas Visitor Trend 2014 

Overseas visitors to Boston have increased by 76% since 2005

Source: Travel Market Insights

 

2014 Corporate Travel Index

Rank City
Hotel
Car
Food
Total
Change
 #3  Boston  $255.90  $51.70  $105.43  $413.03  -3.5%

Source: Business Travel News

    Flight Statistics (2014)

    • Total Flights: 363,797 (up 0.7%)
    • Total Airport Passengers: 31,634,445 (up 4.7%)
    • Total Domestic Passengers: 26,545,978 (up 3.8%)
    • Total International Passengers: 4,992,225 (up 9.8%)

    Sources: Massachusetts Port Authority, Aviation Administration, Logan International Airport

    Heavier International Flavor

     

    Full article:  Wall Street Journal: Boston's Charm Offensive for Direct Flights Overseas

     

    Hotels opening in 2015:

    • Fairfield Inn & Suites Cambridge, 124 rooms - opened March 2015
    • TownePlace Suites by Marriott Chelsea, 140 rooms - opened March 2015
    • Envoy Hotel Seaport District, 136 rooms - projected opening June 2015
    • Hampton Inn & Suites Worcester - opening Summer 2015
    • Hilton Garden Inn Boston Logan Airport, 178 rooms - projected opening summer 2015
    • The Godfrey, Downtown Crossing, 243 rooms- projected opening October 2015
    • Element Hotel, South Boston, 180 rooms - projected opening December 2015

       

      Hotels anticipated for 2016 and beyond:

      • Aloft Hotel South Boston, 330 rooms -projected opening 2016
      • Porter Square Hotel, 65 rooms - projected opening spring 2016
      • Beauport Hotel, Gloucester, 96 rooms - projected opening sprign 2016
      • Marriott Hotel, Station Landing, Medford, 152 rooms - projected December 2016
      • Marriott AC, Ink Block Project, South End, 200 rooms
      • 40 Trinity Place in the Back Bay, 227 rooms
      • Courtyard Marriott Boston TD Garden/North Station, 210 rooms
      • TownPlace Suites by Marriott, 120 rooms
      • Haymarket Square Hotel, 225 rooms
      • Hotel at Boston Landing, Brighton, 175 rooms
      • Hotel at 240 Tremont Street, 202 rooms
      • Marriott Residence Inn Watertown, 148 rooms
      • Four Seasons Hotel on the Christian Science Plaza Carpenter & Co. Development, 211 rooms

      Occupancy / Rate / RevPar

       Boston Cambridge  2013
       2014 2013 Variance
       Occupancy 81.6% 80.5%
      1.1%
       Average Rate $238.55 $218.99 8.9%
       RevPAR $194.65 $176.37 10.4%

       Source: Pinnacle Advisory Group

       Boston Cambridge Projections 2015 2014
       2015
       Occupancy  81.6% 80%
       Average Rate
       $238.55  $255.94
       RevPAR  $194.65  $204.75

      Source: Pinnacle Advisory Group

       

      Occupancy By Month   Jan
      Feb
      Mar Apr
      May
      Jun
       Jul Aug
       Sep  Oct Nov
      Dec
      2013 Month End
      57.1% 65.0%
      82.3% 85.0% 85.6% 90.7% 88.2% 91.5% 87.7% 91.3% 78.9% 58.8%
      2014 Month End 60.5% 64.7% 79.1% 88.1% 88.8% 90.6%  93%  92.4%  90.1%  88.8%  79.7%  61.0%

      Average Daily Rate by Month
      Jan
      Feb
      Mar
      Apr
      May
      Jun
      Jul
      Aug
      Sep
      Oct
      Nov
      Dec
      2013 Month End
      $159.26 $163.62
      $184.22 $229.36
      $235.40
      $239.08
      $215.66
      $215.57
      $247.57
      $281.65
      $214.63
      $168.76
      2014 Month End
      $168.42
      $171.86
      $197.95
      $258.72
      $262.76
      $259.41  $243.66  $244.52  $278.11  $282.77  $243.79  $173.21

      Source: Pinnacle Advisory Group

      Boston Market Segmentation

      Boston benefits from a relatively balanced market mix between commercial (corporate transient), group, and leisure room night demand, shown in the charts below.  As demonstrated in YTD2013, a year when citywide convention demand was not as strong as 2012 and for 2014F, self-contained group demand was captured in place of the larger conventions, which maintained a balance between the segments.  When looking at Boston from a hotel investment standpoint, this demand balance helps mitigate risk exposure.


      According to the MCCA, the two Boston convention centers in fiscal year (FY) 2012 generated economic impact of approximately $461 million in local spending by 670,962 convention attendees utilizing 519,815 hotel room nights, transportation, restaurants, and retail.  The breakdown of Boston conventions was as follows:  

      • 29.3% Commercial
      • 19.9% Medical
      • 9.2% Education
      • 8.3% High-Tech
      • 33.3% Other

       Market Mix

      Source: PKF Consulting

      Since Opening in 2004 the BCEC has hosted

      • 2,250 events
      • 7.3 million attendees
      • 6,000 jobs annually
      • 5.4 million hotel room night stays
      • $292 million in city and state taxes over the past 10 years
      • $5.5 billion in economic activity

       

      2015 Outlook Report and Regional Lodging Report

      Outlook Report

       

      Presentations:

      U.S.-China Leadership Summit

      Getting China Ready

      China Friendly Initiative

      Hotel Equity & Leadership Perspectives

      USS Constitution Museum Strategic Planning Committee Presentation\

      Chinese Executive Travel Program

      Cathay Pacific Briefing

       

      International Student Statistics

      Harvard, M.I.T & Boston University

       

      Attraction and Museum activity (based on 20 attractions & museums in Boston & Cambridge in 2014)

      • 2014 Museum visitation: 8,533,000 total visitors

       

       

      • TOP  ORIGIN MARKETS OF BOSTON VISITORS IN CY 2013


        Visitors to the Boston MSA came from:

        1.     Mass  -  35%

        2.     NY   -  12%

        3.     CT      -   10%

        4.     NH     -    6%

        5.    NJ       -    4%

        6.    ME     -     4%

        7.     RI      -    3%

        8.     CA    -     2%

        9.     FL     -     2%

        10.   PA    -     2%

         

        TOP  REGIONS OF BOSTON VISITORS IN CY 2013


        New England accounts for  63% of all Boston visitors

        Mid-Atlantic States account for 18% of all Boston visitors

        STAY  AND SPEND DATA IN CY 2013

        Average length of stay for domestic visitors is 2.5 nights

        Average total spend for leisure visitors - $572 per night

        Average party size for leisure

        visitors is 2.1

        Approximately 40% of visitors' spend is for accommodations and 60% is for dining, entertainment,shopping and sightseeing.

        Visitor Spending In CY ‘13

         

        Spend

        Payroll

        Jobs

        State Taxes

        Local Taxes

        Domestic

        $9,717,100,000

        $1,939,200,000

        $60,750

        $301,000,000

        $190,400,000

        International

        $1,777,400,000

        $393,500,000

        $13,223

        $68,800,000

        $36,300,000

        Total

        $11,494,500,000

        $2,332,700,000

        $73,973

        $369,800,000

        $226,700,000

         

         2014 Mastercard

        2013  Overseas Visitor Highlights

         

        Overseas to Boston

        Estimated Arrivals

        1,282,000

        Nights in Boston

        8.7

        Stayed in Hotel

        69.3%

        Nights in Hotel

        4.3

        Rm. Nights Sold

        2,546,821

        Trip Purpose (main and/or secondary)

         

        Leisure

        62.4%

        Business

        16.0%

         

      • 2013  Overseas Visitor Total Direct Spending

         

         

        Overseas to Boston

        Total Direct Spending

        $892,272,000

        Spending/visitor/stay

        $696


        Boston 2013 Visitor Arrivals by World Region and Top Countries

        Country of Residence

        2013 Boston Visitor Volume* Volume (in 100s)

        United Kingdom

        196

        People's Rep. of China

        105

        Germany

        103

        France

        69

        Japan

        56

        Australia

        53

        India

        53

        Italy

        49

        Korea, South

        49

        Brazil

        47

        Ireland

        36

        Venezuela

        30

        Mexico (air only)

        29

        Spain

        28

        Switzerland

        26

         

        2013 Selected Highlights for Overseas Travelers to Boston
        Data presented as percentage in table unless indicated otherwise.

         

        Overseas

        UK

        Germany

        China

        Brazil

        Australia

        Estimated Arrivals

        1,282,000

        196,000

        103,000

        105,000

        47,000

        53,000

         

         

         

         

         

         

         

        Total Spend

        $892,272,000

        $82,908,000

        $42,642,000

        $224,910,000

        $69,936,000

        $40,168,700

        Spend/Stay

        $696

        $423

        $414

        $2,142

        $1,488

        $758

        Spend/Night

        $80

        $94

        $90

        $85

        $155

        $143

         

         

         

         

         

         

         

        Nights in Boston

        8.7

        4.5

        4.6

        25.2

        9.6

        5.3

        Nights in Hotel

        4.3

        3.3

        3.3

        6.0

        6.3

        5.4

        Stayed in Hotel

        69.3%

         

        79.2%

        70.4%

        50.2%

        71.9%

        81.3%

        Rooms Nights

        2,546,821

        320,166

        149,556

        186,035

        133,060

        166,200

         

         

         

         

         

         

         

        Purpose of Trip

         

         

         

         

         

         

        Leisure

        62.4

        67.5

        71.8

        48.6

        62.4

        87.6

        Business

        16.0

        16.3

        15.1

        17.5

        21.8

        8.9

        VFR

        36.8

        39.9

        38.9

        36.2

        27.7

        25.2

        Student/Education

        13.9

        5.1

        11.0

        25.2

        14.7

        8.8

         

         

         

         

         

         

         

        Leisure Activities

         

         

         

         

         

         

        Historical Places

        50.0

        62.8

        58.9

        39.0

        43.9

        79.1

        Sightseeing

        83.6

        84.6

        91.2

        87.2

        82.7

        94.9

        Small Towns

        48.6

        60.4

        64.9

        49.8

        24.7

        60.4

         

         

         

         

         

         

         

      • Average stay of convention guest: 3.1 days
      • Average spend of convention guest: $1,225.00/delegate

       

      The Largest Museums in Massachusetts - Ranked by 2013 Attendance

      Source: Boston Business Journal

       Rank    Name   
      2013 Attendance
       1  Museum of Science, Boston
      1 Science Park
      Boston, MA 02114
      617-723-2500
       1,462,069
       2  New England Aquarium
      Central Wharf
      Boston, MA 02110
      617-973-5200
       1,281,790
       3  Museum of Fine Arts, Boston
      465 Huntington Ave.
      Boston, MA 02115
      617-267-9300
       1,134,289
       4  Boston Children's Museum
      308 Congress St.
      Boston, MA 02210
      617-426-6500
       541,034
       5  Franklin Park Zoo
      1 Franklin Park Road
      Boston, MA 02121
      617-541-5466
       397,976
       6  USS Constitution Museum
      Charlestown Navy Yard
      Boston, MA 02129
      617-426-1812
       346,000
       7  Plimoth Plantation
      137 Warren Ave.,
      Plymouth, MA 02362
      508-746-1622
       300,000
       8  The Institute of Contemporary Art/Boston
      100 Northern Ave.,
      Boston, MA 02210
      617-478-3100
       255,898
       9  Springfield Museums
      21 Edwards St.,
      Springfield, MA 01103
      800-625-7738
       253,484
       10  Harvard Museums of Science & Culture
      26 Oxford Street
      Cambridge, MA 02138
      617-496-1638
       244,095

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