Statistics & Reports

 

Visitors Statistics


TOTAL VISITORS TO BOSTON AND REGION

    CY 2014  -  Total of 19,163,000 international (includes overseas, as well as Canadian visitors) and domestic visitors to the           Boston region (Boston MSA)

    CY 2013  -  Total of 19,000,000 international and domestic visitors to Boston MSA

 

    MASTERCARD 2014 GLOBAL DESTINATION CITIES INDEX

    Global Citiies Chart 22

    International Overnight Visitors increased 5.20% from 2013

    Global Cities Chart 27

    International Overnight Visitors Spend increased 11.50% from 2013

     Source: Mastercard Global Destinations Index

     

    2014 Corporate Travel Index

    Rank City
    Hotel
    Car
    Food
    Total
    Change
     #3  Boston  $255.90  $51.70  $105.43  $413.03  -3.5%

    Source: Business Travel News

      Flight Statistics (2014)

      • Total Flights: 363,797 (up 0.7%)
      • Total Airport Passengers: 31,634,445 (up 4.7%)
      • Total Domestic Passengers: 26,545,978 (up 3.8%)
      • Total International Passengers: 4,992,225 (up 9.8%)

      Sources: Massachusetts Port Authority, Aviation Administration, Logan International Airport

      Heavier International Flavor

       

      Full article:  Wall Street Journal: Boston's Charm Offensive for Direct Flights Overseas

       

      Hotels anticipated for 2015:

      • Fairfield Inn & Suites Cambridge, 124 rooms - opening February 2015
      • TownePlace Suites by Marriott Chelsea, 140 rooms - opening March 2015
      • Porter Square Hotel Cambridge, 65 rooms - projected opening early 2015
      • The Godfrey, Downtown Crossing, 243 rooms - projected opening early 2015
      • Envoy Hotel Seaport District, 136 rooms - projected opening spring 2015
      • Hampton Inn & Suites Worcester - opening Summer 2015
      • Hilton Garden Inn Boston Logan Airport, 178 rooms - projected opening 2015

         

        Hotels anticipated for 2016 and beyond:

        • Courtyard Marriott Boston TD Garden/North Station, 210-rooms
        • Aloft Hotel South Boston, 330 rooms -projected opening 2016
        • Marriott Hotel, Station Landing, Medford, 152 rooms - projected December 2016
        • Element Hotel South Boston, 180 rooms-projected opening 2016
        • 40 Trinity Place in the Back Bay, 227 rooms
        • TownPlace Suites by Marriott, 120 rooms
        • Haymarket Square Hotel, 225 rooms
        • Hotel at Brighton Landing, 175 rooms
        • Hotel at 240 Tremont Street, 202 rooms
        • Marriott Residence Inn Watertown, 148 rooms
        • Four Seasons Hotel on the Christian Science Plaza Carpenter & Co. Development, 211 rooms

        Occupancy / Rate / RevPar

         Boston Cambridge  2013
         2014 2013 Variance
         Occupancy 81.6% 80.5%
        1.1%
         Average Rate $238.55 $218.99 8.9%
         RevPAR $194.65 $176.37 10.4%

         Source: Pinnacle Advisory Group

         Boston Cambridge Projections 2015 2014
         2015
         Occupancy  81.6% 80%
         Average Rate
         $238.55  $255.94
         RevPAR  $194.65  $204.75

        Source: Pinnacle Advisory Group

         

        Occupancy By Month   Jan
        Feb
        Mar Apr
        May
        Jun
         Jul Aug
         Sep  Oct Nov
        Dec
        2013 Month End
        57.1% 65.0%
        82.3% 85.0% 85.6% 90.7% 88.2% 91.5% 87.7% 91.3% 78.9% 58.8%
        2014 Month End 60.5% 64.7% 79.1% 88.1% 88.8% 90.6%  93%  92.4%  90.1%  88.8%  79.7%  61.0%

        Average Daily Rate by Month
        Jan
        Feb
        Mar
        Apr
        May
        Jun
        Jul
        Aug
        Sep
        Oct
        Nov
        Dec
        2013 Month End
        $159.26 $163.62
        $184.22 $229.36
        $235.40
        $239.08
        $215.66
        $215.57
        $247.57
        $281.65
        $214.63
        $168.76
        2014 Month End
        $168.42
        $171.86
        $197.95
        $258.72
        $262.76
        $259.41  $243.66  $244.52  $278.11  $282.77  $243.79  $173.21

        Source: Pinnacle Advisory Group

        Boston Market Segmentation

        Boston benefits from a relatively balanced market mix between commercial (corporate transient), group, and leisure room night demand, shown in the charts below.  As demonstrated in YTD2013, a year when citywide convention demand was not as strong as 2012 and for 2014F, self-contained group demand was captured in place of the larger conventions, which maintained a balance between the segments.  When looking at Boston from a hotel investment standpoint, this demand balance helps mitigate risk exposure.


        According to the MCCA, the two Boston convention centers in fiscal year (FY) 2012 generated economic impact of approximately $461 million in local spending by 670,962 convention attendees utilizing 519,815 hotel room nights, transportation, restaurants, and retail.  The breakdown of Boston conventions was as follows:  

        • 29.3% Commercial
        • 19.9% Medical
        • 9.2% Education
        • 8.3% High-Tech
        • 33.3% Other

         Market Mix

        Source: PKF Consulting

        Since Opening in 2004 the BCEC has hosted

        • 2,250 events
        • 7.3 million attendees
        • 6,000 jobs annually
        • 5.4 million hotel room night stays
        • $292 million in city and state taxes over the past 10 years
        • $5.5 billion in economic activity

         

        2015 Outlook Report and Regional Lodging Report

        Outlook Report

         

        Presentations:

        U.S.-China Leadership Summit

        Getting China Ready

        China Friendly Initiative

        Hotel Equity & Leadership Perspectives

        USS Constitution Museum Strategic Planning Committee Presentation\

        Chinese Executive Travel Program

         

        International Student Statistics

        Harvard, M.I.T & Boston University

         

        Attraction and Museum activity (based on 20 attractions & museums in Boston & Cambridge in 2014)

        • 2014 Museum visitation: 8,533,000 total visitors

         

         

        • TOP  ORIGIN MARKETS OF BOSTON VISITORS IN CY 2013


          Visitors to the Boston MSA came from:

          1.     Mass  -  35%

          2.     NY   -  12%

          3.     CT      -   10%

          4.     NH     -    6%

          5.    NJ       -    4%

          6.    ME     -     4%

          7.     RI      -    3%

          8.     CA    -     2%

          9.     FL     -     2%

          10.   PA    -     2%

           

          TOP  REGIONS OF BOSTON VISITORS IN CY 2013


          New England accounts for  63% of all Boston visitors

          Mid-Atlantic States account for 18% of all Boston visitors

          STAY  AND SPEND DATA IN CY 2013

          Average length of stay for domestic visitors is 2.5 nights

          Average total spend for leisure visitors - $572 per night

          Average party size for leisure

          visitors is 2.1

          Approximately 40% of visitors' spend is for accommodations and 60% is for dining, entertainment,shopping and sightseeing.

          Visitor Spending In CY ‘13

           

          Spend

          Payroll

          Jobs

          State Taxes

          Local Taxes

          Domestic

          $9,717,100,000

          $1,939,200,000

          $60,750

          $301,000,000

          $190,400,000

          International

          $1,777,400,000

          $393,500,000

          $13,223

          $68,800,000

          $36,300,000

          Total

          $11,494,500,000

          $2,332,700,000

          $73,973

          $369,800,000

          $226,700,000

           

           

          2013  Overseas Visitor Highlights

           

          Overseas to Boston

          Estimated Arrivals

          1,282,000

          Nights in Boston

          8.7

          Stayed in Hotel

          69.3%

          Nights in Hotel

          4.3

          Rm. Nights Sold

          2,546,821

          Trip Purpose (main and/or secondary)

           

          Leisure

          62.4%

          Business

          16.0%

           

        • 2013  Overseas Visitor Total Direct Spending

           

           

          Overseas to Boston

          Total Direct Spending

          $892,272,000

          Spending/visitor/stay

          $696


          Boston 2013 Visitor Arrivals by World Region and Top Countries

          Country of Residence

          2013 Boston Visitor Volume* Volume (in 100s)

          United Kingdom

          196

          People's Rep. of China

          105

          Germany

          103

          France

          69

          Japan

          56

          Australia

          53

          India

          53

          Italy

          49

          Korea, South

          49

          Brazil

          47

          Ireland

          36

          Venezuela

          30

          Mexico (air only)

          29

          Spain

          28

          Switzerland

          26

           

          2013 Selected Highlights for Overseas Travelers to Boston
          Data presented as percentage in table unless indicated otherwise.

           

          Overseas

          UK

          Germany

          China

          Brazil

          Australia

          Estimated Arrivals

          1,282,000

          196,000

          103,000

          105,000

          47,000

          53,000

           

           

           

           

           

           

           

          Total Spend

          $892,272,000

          $82,908,000

          $42,642,000

          $224,910,000

          $69,936,000

          $40,168,700

          Spend/Stay

          $696

          $423

          $414

          $2,142

          $1,488

          $758

          Spend/Night

          $80

          $94

          $90

          $85

          $155

          $143

           

           

           

           

           

           

           

          Nights in Boston

          8.7

          4.5

          4.6

          25.2

          9.6

          5.3

          Nights in Hotel

          4.3

          3.3

          3.3

          6.0

          6.3

          5.4

          Stayed in Hotel

          69.3%

           

          79.2%

          70.4%

          50.2%

          71.9%

          81.3%

          Rooms Nights

          2,546,821

          320,166

          149,556

          186,035

          133,060

          166,200

           

           

           

           

           

           

           

          Purpose of Trip

           

           

           

           

           

           

          Leisure

          62.4

          67.5

          71.8

          48.6

          62.4

          87.6

          Business

          16.0

          16.3

          15.1

          17.5

          21.8

          8.9

          VFR

          36.8

          39.9

          38.9

          36.2

          27.7

          25.2

          Student/Education

          13.9

          5.1

          11.0

          25.2

          14.7

          8.8

           

           

           

           

           

           

           

          Leisure Activities

           

           

           

           

           

           

          Historical Places

          50.0

          62.8

          58.9

          39.0

          43.9

          79.1

          Sightseeing

          83.6

          84.6

          91.2

          87.2

          82.7

          94.9

          Small Towns

          48.6

          60.4

          64.9

          49.8

          24.7

          60.4

           

           

           

           

           

           

           

        • Average stay of convention guest: 3.1 days
        • Average spend of convention guest: $1,225.00/delegate

         

        The Largest Museums in Massachusetts - Ranked by 2013 Attendance

        Source: Boston Business Journal

         Rank    Name   
        2013 Attendance
         1  Museum of Science, Boston
        1 Science Park
        Boston, MA 02114
        617-723-2500
         1,462,069
         2  New England Aquarium
        Central Wharf
        Boston, MA 02110
        617-973-5200
         1,281,790
         3  Museum of Fine Arts, Boston
        465 Huntington Ave.
        Boston, MA 02115
        617-267-9300
         1,134,289
         4  Boston Children's Museum
        308 Congress St.
        Boston, MA 02210
        617-426-6500
         541,034
         5  Franklin Park Zoo
        1 Franklin Park Road
        Boston, MA 02121
        617-541-5466
         397,976
         6  USS Constitution Museum
        Charlestown Navy Yard
        Boston, MA 02129
        617-426-1812
         346,000
         7  Plimoth Plantation
        137 Warren Ave.,
        Plymouth, MA 02362
        508-746-1622
         300,000
         8  The Institute of Contemporary Art/Boston
        100 Northern Ave.,
        Boston, MA 02210
        617-478-3100
         255,898
         9  Springfield Museums
        21 Edwards St.,
        Springfield, MA 01103
        800-625-7738
         253,484
         10  Harvard Museums of Science & Culture
        26 Oxford Street
        Cambridge, MA 02138
        617-496-1638
         244,095

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