FOR IMMEDIATE RELEASE
April 6, 2021
Media Contact: David O’Donnell | firstname.lastname@example.org
The Greater Boston Convention & Visitors Bureau, in partnership with the City of Boston, CPC Communications, and Proverb Agency, yesterday launched the All Inclusive Boston campaign. With the travel and hospitality sector devastated by the pandemic, this destination marketing initiative showcases Boston’s diverse tourism assets, across all Boston neighborhoods, as part of an equitable recovery initiative. All Inclusive Boston aims to reimagine how Boston is perceived locally and across the globe.
“This groundbreaking campaign will help set the stage for the recovery of Boston’s tourism sector and keep this city and its unique neighborhoods and tourism offerings top of mind for those wanting to book future travel,” said GBCVB President & CEO Martha J. Sheridan. “For far too long we have allowed others to tell our story for us. Now it is our turn to shift the narrative in an authentic and equitable manner.”
Sheridan joined Boston Mayor Kim Janey at Hibernian Hall in Roxbury to announce the launch of All Inclusive Boston. Principals from the partner organizations – Daren Bascome, Founder of Proverb Agency, and Colette Phillips, President & CEO of CPC Communications – also participated in the program. “The 'All Inclusive Boston' tourism campaign is an important part of our agenda to safely and equitably reopen and renew every neighborhood in the City,'' said Mayor Janey. “By promoting the City of Boston as a vibrant and welcoming place that embraces public health guidance, we will boost local visits now and influence travel plans for the future.”
For more information on this campaign please visit allinclusivebos.com and follow #AllInclusiveBOS on the GBCVB’s social channels.