China Friendly 2.0 took place at the InterContinental Boston on November 20, 2017 and featured a robust lineup of presentations and panel discussions. Main topics included the exponential growth in inbound visitors from China to Boston, and the pervasive influence of WeChat in marketing to prospective Chinese visitors.
Opening Presentation - Patrick Moscaritolo, President & CEO, Greater Boston Convention & Visitors Bureau
Welcome China with WeChat - Eagle Yi, Director of WeChat Marketing & WeChat Pay Tencent
Omni Channel Marketing with WeChat - Jeff Fish, Co-Founder & Global Head of Client Strategy, The Momentum Group
City Experience Boston - Jeff Fish, Co-Founder & Global Head of Client Strategy, The Momentum Group
Caesars Entertainment WeChat Marketing - Bruce Bommarito, VP of International Marketing, Caesars Entertainment
The Greater Boston Convention & Visitors Bureau is excited to announce comprehensive Chinese Marketing Services, which launched during IPW 2018.