China Friendly Seminar & Workshop logo

The Greater Boston Convention & Visitors Bureau, in partnership with the Sheraton Boston Hotel, American Express, Massport, Macy’s, and the Massachusetts Office of Travel & Tourism, will host a workshop on December 9 to share insights and analysis related to the rapidly growing inbound market to Boston from China. 

China workshop registration details

The Details

The event will feature speakers, panel discussions and  workshops.

A “China 101” panel discussion will allow attendees to hear from
attractions, retailers, and hotels on how they can reach Chinese visitors,
even with limited resources, and enact basic steps to engage this market.

A special luncheon panel will be moderated by Massport CEO Tom Glynn
with top airline executives from Hainan Airlines and Cathay Pacific Airways.

Afternoon workshops will cover marketing strategies and best practices
for specific sectors of the hospitality industry, and will give attendees a China friendly checklist.

Special thanks to our Sponsors and Partners

Amex in Partnership with logo

Sheraton Boston Logo

Mott Logo red

Massport Logo


Macy's Logo