The Details

The event will feature speakers, panel discussions and  workshops.

A “China 101” panel discussion will allow attendees to hear from
attractions, retailers, and hotels on how they can reach Chinese visitors,
even with limited resources, and enact basic steps to engage this market.

A special luncheon panel will be moderated by Massport CEO Tom Glynn
with top airline executives from Hainan Airlines and Cathay Pacific Airways.

Afternoon workshops will cover marketing strategies and best practices
for specific sectors of the hospitality industry, and will give attendees a China friendly checklist.