China Friendly 2.0

Drive Chinese Business to Your Door

November 20, 2017
8:00am - 12:30pm
InterContinental Boston
Abigail Adams Ballroom - 2nd Floor
 
Post-Workshop China Friendly Help Desks
12:30pm - 1:30pm

 

 

Hosted by the Greater Boston Convention & Visitors Bureau, and sponsored by American Express, in partnership with the InterContinental Boston HotelTencent and WeChat, this workshop shares insights related to the rapidly growing inbound market to Boston from China, and the transformative impact of WeChat.   

 

The Details

Featured speakers include Massport CEO Tom Glynn reporting on the success of direct service between Boston and China, and GBCVB President & CEO Pat Moscaritolo presenting on the Bureau's efforts to position Boston as an attractive destination for Chinese travelers.

Tencent has organized a WeChat Workshop for attendees to learn about the incredible influence of Wechat and how it has changed the landscape of social media marketing to the Chinese audience. The Tencent program includes a panel discussion on this digital transformation and the associated opportunities and solutions.

A second panel discussion focuses on the application of these solutions from the grass-roots level on up.  American Express, Caesars Entertainment, Saks Fifth Avenue, and the GBCVB share best practices for WeChat applications.

Schedule

Registration & Networking Breakfast
8:00am - 8:30am

Welcoming Remarks: GBCVB President & CEO Pat Moscaritolo and InterContinental GM Bradford Rice
8:30am - 8:40am

Massport CEO Tom Glynn 
8:40am - 9:00am

GBCVB President & CEO Pat Moscaritolo
9:05am - 9:15am

WeChat Connect Workshop Part I
9:20am - 10:40am

  • Eagle Yi, Director of WeChat Pay and WeChat Marketing, Tencent
  • Jeff Fish, Co-Founder & Global Head of Client Strategy, TMG Worldwide
  • Bruce Bommarito, VP of International Marketing, Caesars Entertainment

Coffee Break
10:40am - 10:50am

WeChat Connect Workshop Part II - Panel Discussion
10:50am - 11:20am

Tourism industry: Digital Transformation Challenges, Opportunities and Solutions

  • Moderator Ken Ng, Director of Sales & Marketing, InterContinental Boston
  • Eagle Yi, Director of WeChat Pay and WeChat Marketing, Tencent
  • Jeff Fish, Co-Founder & Global Head of Client Strategy, TMG Worldwide
  • Denny Xia, General Manager, East West Marketing Corp.

Chinese Marketing Applications Panel Discussion
11:25am - 12:30pm

  • Moderator Ken Ng, Director of Sales & Marketing, InterContinental Boston
  • Bruce Bommarito, VP of International Marketing, Caesars Entertainment
  • Kathryn Green, Director of Marketing, Saks 5thAvenue, Boston
  • Christina Lin, Marketing Director, China, American Express
  • Sharon Xu, Chinese Marketing Manager, Greater Boston CVB

Post-Workshop China-Friendly Help Desks
12:30pm - 1:30pm

  • Molly Chen, VP AsiaUS Business Connection
  • Yvette Fant, CEO, Red & Blue International
  • Jean Kany, GM – East Cost, Citcon
  • Jay Liu, Sales & Marketing Manager, Dealmoon
  • Sharon Xu, Chinese Marketing Manager, GBCVB