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Primark’s Nutcracker Parade and Share the Joy Celebration Primark Downtown Crossing
10 Summer Street
Boston, MA
(617) 248-0680
December 14, 2019
Start Time: 2:00 PM
End Time: 6:00 PM
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Join Primark in celebrating their partnership with Boston Ballet’s The Nutcracker for the ultimate festive affair in Downtown Crossing on Saturday, December 14th. From strolling alongside the cast of The Nutcracker during the parade to posing for festive photo ops with characters and enjoying delicious holiday treats, Primark will Share the Joy with all families who come to join the fun. All activities are complimentary (while supplies last) and will follow the timing below:

2:00 - 3:30pm Pre-Parade In-Store Celebration
Meet and Greet with The Nutcracker Bear
Festive holiday treats from Dunkin
Festive photo-ops

4:00 - 4:40 pm Primark x The Nutcracker Parade - meet at the steps of Boston Opera House (539 Washington Street).
Parade from the Boston Opera House to Primark Downtown Crossing, with a group photo op along the way
Meet & greet and photo ops with The Nutcracker cast in Primark

4:40 - 6:00 pm Post-Parade In-Store Celebration
Holiday caroling performance from the Boston Children’s Chorus
DIY Holiday Crafting
Meet and Greet with The Nutcracker Bear
Holiday treats from Dunkin
Festive photo-ops

Primark’s Nutcracker Parade and Share the Joy Celebration